I’m so fed up with protected media of all kinds making me spend time doing shit that I shouldn’t have to do. This is what I encountered today for the hundredth time (less, but it feels so):

Every time this happens, you have to uninstall Zinio, delete its prefs, clear up a cache somewhere, then reinstall and reauthenticate it. Yes, I’ve got the routine documented, but man, this isn’t right. So I wrote them this letter, with absolutely no hope of them giving a damn:
Guys,
Really, time for you to get a grip. I’ve had MacWorld on Zinio for a couple of years now, and I’m growing so sick and tired of this 22-M error you never seem to fix, that I’m almost prepared to give up on subscribing to MacWorld anymore. You really need to fix this pronto. Show that you care, for once.
Every time anything at all changes on my machine, I have to manually go uninstall all of Zinio and reinstall it again, just to make it stop accusing me of being a thief. I can’t count the number of times I’ve had to do this. I have it installed on two machines, a Pro and a MacBook, and if that is too much for you, well, it’s going to be goodbye at next renewal.
I’m copying MacWorld too, since I think they should be aware of why they’re losing this particular subscriber at least. I’d sincerely suggest they’ve got a better chance of keeping paying subscribers by distributing unprotected pdf’s, or at least pdf’s protected by somebody else than Zinio.
Sincerely,
— Martin
PS: I could have added “You’re worse than Microsoft”, but that would be overdoing it.
PPS: No, I haven’t read the MacWorld issue. I’ll try to find the energy to go through that crap later, so I can actually see it, but I can’t keep myself from wondering if it’s worth the trouble. Very bad sign.
Update Oct 11: after reinstalling on my desktop Mac Pro and redownloading the last issue of MacWorld, I got this dialog box instead:

I mean, seriously, reading a mag is supposed to be relaxing, but this??!
Update Oct 16: Got another message from Zinio support telling me to do the exact same thing their previous message told me to do. That is, download the uninstaller, uninstall, download the installer, install, authenticate, hope for best, try. Since they sent that message twice, I figured I could repeat the procedure just for kicks, and sure enough, this time it worked. Um, no, actually not. I discovered that the issue file I redownloaded from Zinio according to the instructions I got the last time was corrupt, with a bad filename and extension. In other words, when Zinio told me “you do not have rights to this publication on this computer” it actually meant “this file is corrupt”. Would you have guessed? So I copied the file I had on my MacBook to the Mac Pro, and then it worked. Except it took another hour or so until I could read the MacWorld issue due to this problem:

In other words, if the Zinio server is down anytime the reader wants to verify your status, which is the first time you open it and whenever it feels unsure of itself, you’re out of luck yet again.
Right, now I can finally read the November issue of MacWorld on my portable and my desktop. Am I happy? Not really. As I already said, reading a mag is supposed to be relaxing. I’m prepared to pay for convenience. But all I’m getting for my money is aggravation. I’m not going to extend my subscription anymore, hoping instead that the so far mythical Apple iTablet will revolutionize this market and bring something much more useful and pleasant. But if it doesn’t, I fear the end is near for DRM’ed online publications.